The Royals

Happies the hungries

Papa Giuseppi’s

Frozen pizza gets a bad wrap. Hidden away in the freezer, pizza lovers were only buying it as an emergency back-up or a hasty dinner. But research showed when people got their hands on a piping hot Papa Giuseppi’s, they were in fact, incredibly satisfied.

Our task was to unapologetically own pure pizza joy, served up by a previously underutilised brand asset: our namesake, Papa Giuseppi. We launched Happies the Hungries as the new brand platform, turning ravenous moments into sheer cheesy satisfaction.

  • The campaign has recently gone live - we hungrily await the results."
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