The Royals

CC’s Si Si Sitcom

Snackbrands Australia

With a cast cheesier than the iconic corn chips themselves, the latest campaign for Snackbrands Australia’s CC’s dives headfirst into the melodramatic world of Mexican soap operas with three TV spots that feel like mini-episodes of a genuine telenovela.

Titled “Si Si Sitcom”, each ‘mini-episode’ is spoken in Spanish and subtitled in English, and features scenarios in which CC’s prove to be irresistible for the cast of characters.

From a marriage proposal to a wedding interrupted and a leading man in a coma, the spots lean into CC’s long-standing positioning of ‘Irresistible’ and the iconic CC’s line: “You can’t say no”.

  • This is the first major marketing campaign for CC’s in some time, so we wanted a stand-out approach that Australia would not just notice, but truly enjoy. The Royals rose to the challenge by respecting the brand’s traditional irreverence and distinctive assets whilst introducing a bold new approach
    James DeyselMarketing Director, Snackbrands Australia
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