The Royals

WONIL Hotel Brand Design


In the heart of Perth, where the Derbarl Yerrigan River gracefully winds its way, a new chapter in hospitality unfolds with the unveiling of the Wonil Hotel – a gem in Accor's Handwritten Hotel Collection.

Wonil, a word that echoes the spirit of the First Nations Noongar people, translates to the majestic 'Peppermint Tree' in their language. This haven draws its inspiration from

the very essence of its name, a homage to the shade of peppermint trees that once served as sacred spaces for gatherings and knowledge sharing among the Noongar.

Accor entrusted The Royals with the task of creating a Brand Design that not only resonates with the Handwritten Collection ethos but also encapsulates the unique narrative of the Wonil Hotel.

The result is nothing short of awe-inspiring – a Brand Design that transcends expectations. A brand logo, inspired by the graceful 'Peppermint Tree,' captures the very essence of togetherness and belonging that the Noongar people envisioned. The design reflects the weeping branches and the delicate blossoms of the WONIL tree, encapsulating the spirit of unity and connection.

The colour palette, a harmony of earthy reds and soft greens, pays homage to the breathtaking landscapes and fauna that paint the canvas of the Derbarl Yerrigan River. Each shade is a nod to the mesmerising sunrises and sunsets over the swan river, creating an atmosphere that is both immersive and enchanting.

More than just a branding exercise, the WONIL Hotel stands as a beacon of cultural preservation. The branding, like a thread woven through time, binds the past and present, ensuring that the spirit of Noongar culture remains vibrant and alive.

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    Level 3, 105-115 Dover Street


    +61 (0)3 9429 7908


    Ground floor, 119-127 Kippax Street

    Surry HillsNSW2010

    +61 (0)2 9280 1721