Come on, Australia, let's Sleep it Simple.
The mattress industry has overly complicated things with all the made-up technical jargon, meaning you now need to be a mattress expert just to buy one.
Yes, there's been a lot of thought and innovation put into Koala's new mattress range, but we think all people should need to care about is getting a better sleep.
So we took the approach to going back to calling a bed a bed, keeping sleep simple and protecting Australia from having to think too long and hard about mattresses.
All you need to know is that you'll get a better night's sleep.
This campaign, featuring TV, BVOD, OOH, Digital Display, Radio and Social content, and a large OOH buy, including a station domination at Flinders Street in Melbourne, launched in Australia, South Korea and Japan and helped position that Koala is different to the competition - a breath of fresh sleep if you will.
+24%Unaided awareness uplift
+8%Aided awareness uplift