The Royals

IS DON. IS GOOD.

It’s a saying known by generations. Now we’ve brought back the iconic DON role with food writer and TV & radio presenter Matt Preston delivering the classic line to a new generation as the DON craftsman.

The campaign comes from the insight that DON cuts through today’s artisanal, foraged and deconstructed foodie culture with four simple words – ‘Is Don. Is Good.’ And who better to deliver that message than Matt Preston. It’s the ultimate irony. A celebrated food writer, famous for his flair and love of words, Preston steps into the straight shooting, plain talking role of the DON craftsman focused on what really matters – deep flavour.

Enough said!