The Royals

Premium Student Store

Spotify

Students represent the largest, most loyal and engaged group on Spotify. Problem is, they perceive Spotify Premium as too much of a luxury when it comes to allocating their tight budgets. Through our data, we knew existing premium users were our biggest fans so we created a referral platform in the guise of the Spotify Premium Student Store.

It was a store stocked full of student essentials and money-can’t-buy experiences, but could only be accessed by premium subscribers. And instead of listing items with prices, our currency was Spotify credits that were earned by students leveraging their social platforms and referring their mates.

  • 165%uplift in sign ups compared to the previous months average

  • 18%reduction in cost per acquisition

More Work

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Melbourne

Level 3, 105-115 Dover Street

CremorneVic3121

+61 (0)3 9429 7908

Sydney

Ground floor, 119-127 Kippax Street

Surry HillsNSW2010

+61 (0)2 9280 1721