The Royals

Rigg Design Prize

National Gallery of Victoria

The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize, highlighted the creativity underpinning the work of eight leading Australian-based agencies, including The Royals! For the exhibition, each agency was asked to develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can shape who we are and the world we live in.

Our response came from the observation that Australian creativity had a visibility problem.  So we decided to show Australians the incredible value of creativity, by selling them the creative advancements we couldn’t live without.

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