The Royals

When you needa

Coates Hire

We set out to position Coates Hire as the tradies’ secret weapon to get a job done, with the ultimate goal of stealing share from Kennards. So we took the term ‘needa’ – already in use on worksites – and linked it back to Coates.

  • 30%increase in customer conversions from February to March 2020

  • 174%increase from March to April, during the peak of the Covid-19 lockdown.

More Work