The Royals

We’re an extended family of designers, developers, artists, writers, strategists, producers, and dreamers.

We merge creative disciplines to grow businesses and build brands from some of the biggest organisations in Australia to startups.

As a proudly independent creative company, we offer our partners a full spectrum of solutions: from brand design all the way to customer experience and every touchpoint in between, helping create new ways to connect brands with audiences. In a fragmented media landscape, understanding how the pieces of the puzzle come together is paramount.

Cast and crew on set during a Royals film shoot.

Because creativity is multifaceted, we offer purpose-built solutions.

Context

  • Business Strategy
  • Brand Positioning
  • Content Strategy
  • Comms and Media Planning
  • Experience Architecture
  • Intelligence - Research & Insight

Creative

  • Integrated Concept Campaigns
  • Visual Design
  • Brand identity and naming
  • Fast response retail
  • Digital Content
  • On ground activation

Delivery

  • 360 Production
  • Experiential
  • CRM
  • Interactive Experiences
  • Social and influencer marketing
  • Measurement and Reporting

Advertising

We develop national advertising campaigns across all channels, building the foundations for brands to succeed and grow. We don’t just create ads – we create meaning through culture.

Design

We unlock consumer truths and intelligence to elevate brands through the lens of design. Our work can be found across visual design, product packaging, website and app design, sales tools, merchandising, environment livery and more.

Brand Strategy

We glean unexpected insights that cannot be argued or ignored to deliver world-class brand strategy to create distinctive brand platforms.

Brand Design

From identifying emerging markets and strategic opportunities, to naming and creating new brands from scratch, we dig deeper to find more interesting and unexpected ways in.

CX

We deliver unique customer experiences that are “designed for humans” to create impactful connections. We regularly deep dive into customer behaviour patterns across a wide variety of topics to uncover opportunities on how brand, service and product can alleviate the pains experienced by the customer.