The Royals

Lost toy store

World Vision

To shine a spotlight on the 30 million-plus vulnerable children in emergency situations during Christmas – one of the most difficult times of year for charities – we developed The Lost Toy Store for World Vision.

In a physical installation at Melbourne Central, we displayed toys left behind by children in current disasters around the world. Victorians were invited to learn more about the stories behind the toys and how they could help, and we made it easy for them to share those stories through social media.

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