The Royals

Shoppable arcade

The Strand Arcade

To bypass the fashion industry’s low threshold for conventional season launches, we created an interactive fashion music video for emerging Australian songwriter, Sloan Peterson. Viewers could click on the clothes worn by Sloan and her troupe of dancers and experience the new season fashion in an unconventional way.

  • 47.6%jump to visits to the The Strand’s homepage from the previous month

  • 41%of visitors watched the video and 30% interacted with the outfits

  • Oneof the outfits worn by Sloan sold out within weeks

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