To bypass the fashion industry’s low threshold for conventional season launches, we created an interactive fashion music video for emerging Australian songwriter, Sloan Peterson. Viewers could click on the clothes worn by Sloan and her troupe of dancers and experience the new season fashion in an unconventional way.
47.6%jump to visits to the The Strand’s homepage from the previous month
41%of visitors watched the video and 30% interacted with the outfits
Oneof the outfits worn by Sloan sold out within weeks