The Royals

Let them eat dust


For the launch of the all-new Mercedes-Benz X-Class V6, a more powerful variant of the marque’s first-ever ute, we ditched the usual focus on hyper masculinity for a high-energy TVC, peppered with comedic twists and turns. Supported by digital, radio, print and OOH.

  • 168%increase in month-on-month sales

  • 200%increase in website visits

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