
Let them eat dust
Mercedes-Benz
For the launch of the all-new Mercedes-Benz X-Class V6, a more powerful variant of the marque’s first-ever ute, we ditched the usual focus on hyper masculinity for a high-energy TVC, peppered with comedic twists and turns. Supported by digital, radio, print and OOH.
168%increase in month-on-month sales
200%increase in website visits


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