The Royals

Faced with five years of falling racing attendance we opted to turn racing on its head, highlighting Melbourne Racing Club’s racing carnivals as a thrilling experience not bound by convention. The campaign reversed the decline by an average of 3.8% over three years, with total attendance at MRC’s three major carnivals increasing year-on-year from 2016 onwards.

• 3.8%increase in attendance at MRC from 2016 vs a 13.8% decrease at other major racetracks