The Royals

Turn racing on its head

Melbourne Racing Club

Faced with five years of falling racing attendance we opted to turn racing on its head, highlighting Melbourne Racing Club’s racing carnivals as a thrilling experience not bound by convention. The campaign reversed the decline by an average of 3.8% over three years, with total attendance at MRC’s three major carnivals increasing year-on-year from 2016 onwards.

  • 3.8%increase in attendance at MRC from 2016 vs a 13.8% decrease at other major racetracks

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