The Royals

The Major

Glen Grant

Single malt Scotch can seem difficult and complex to the uninitiated. So we resurrected a 170-year-old brand character to help reposition Campari Group’s Glen Grant as the most approachable, smooth single malt.

The Major charmed his way into the social feeds of Australians, with the brand’s Facebook engagement increasing by 1292% while reach jumped 3418%.

  • 1292%engagement increased

  • 3418%reach increased

  • The Royals are our trusted brand partners well before we write agency briefs. They understand our categories, retailers, competitors and drinkers so well that they genuinely act and behave like they are part of our marketing team. Therefore the creative recommendations are insightful, impactful and challenging.
    Nicole StannersDirector of Marketing
More Work